The Youth in the Digital Era: Exploring the Intersection of Design and Technology -By Abdullahi Rufaida Hamidu

The digital era has brought about unprecedented changes in the way we live, work, and interact with one another. For the youth, who have grown up in this era, the digital world is not just a tool, but an integral part of their daily lives. In Nigeria, where the youth make up a significant proportion of the population, it is essential to explore the opportunities and challenges that the digital era presents for this demographic, particularly in the context of design.

The digital era has opened up new avenues for young designers to showcase their work, connect with global audiences, and access new markets. Social media platforms, online design communities, and digital marketplaces have democratized access to design opportunities, enabling young designers to turn their passions into careers. For instance, platforms like Instagram and Behance provide a space for designers to share their work, receive feedback, and connect with potential clients.

However, the digital era also presents significant challenges for young designers. One of the most pressing concerns is the issue of cultural appropriation and intellectual property rights. As designs become increasingly globalized, there is a risk that traditional African designs will be co-opted and profited from without proper credit or compensation. This can lead to the erasure of cultural heritage and the exploitation of African designers.

Another challenge facing young designers is the issue of digital skills and literacy. While many young people are familiar with social media and online platforms, they often lack the skills and knowledge to use digital design software and create high-quality designs. This can limit their ability to compete in the global design market and access new opportunities.

Furthermore, the digital era has also raised concerns about the impact of technology on traditional design practices. As digital tools become more prevalent, there is a risk that traditional design skills will be lost. This can lead to a homogenization of design styles and a loss of cultural diversity.

In conclusion, the digital era presents both opportunities and challenges for young designers in Nigeria. While digital technologies have opened up new avenues for creative expression and global connectivity, they also pose significant risks and challenges. To harness the benefits of the digital era, it is essential to educate young designers about cultural sensitivity and intellectual property rights, invest in digital skills training programs, and promote innovation and creativity in design.

Additionally, it is crucial to preserve traditional design practices and promote cultural diversity in the digital era. This can be achieved by supporting initiatives that promote traditional design skills, providing resources and training for young designers, and celebrating African design heritage.

Geometric Pattern Designer & Founder, Mackzy-arts
Email: Armackzy@gmail.com