The Impact of Social Media on Students’ Academic Performance -By Abdullateef Mahbub Adewale

In today’s digital world, social media platforms like TikTok, WhatsApp, Instagram, and X (formerly Twitter) are deeply connected to students’ daily routines. While they offer quick access to information and communication, there’s growing concern over their influence on academic performance. This article examines both the positive and negative effects of social media on students, using recent real-life events for deeper insight.

When used wisely, social media can support learning. During the COVID-19 lockdown, students across Nigeria depended on WhatsApp and Telegram groups to attend classes and submit assignments. Platforms like YouTube became popular for free tutorials, helping students prepare for WAEC and UTME.

While many believe social media distracts students, recent stories prove otherwise. In early 2024, a group of students from Ahmadu Bello University (ABU), Zaria, used Twitter (now X) to launch a public campaign for their final year project on “Local Food Preservation Methods.” The campaign gained attention from NGOs, and they later received funding and mentorship all through social media exposure.

Also, in April 2024, a secondary school girl in Ogun State went viral on TikTok for teaching mathematics in Yoruba and English. She was later invited to a national education program and given a scholarship. Her use of social media improved her academic journey and inspired thousands.

However, social media can also be a major distraction. Many students now spend hours daily scrolling through videos, posting content, or chatting often during study time. This habit affects their ability to concentrate, complete assignments, or revise for exams.

In February 2024, the principal of Bright Future Senior Secondary School in Lagos reported that over 30% of SS2 and SS3 students were performing poorly in tests. An internal survey revealed that most of them spent 5–8 hours daily on TikTok and Instagram. The school had to ban phone use during school hours and introduce digital awareness lessons.

There are also rising cases of students caught cheating during exams by sharing questions through WhatsApp groups. This misuse of social platforms damages academic integrity and leads to disciplinary actions.

Social media is not entirely bad, its impact depends on how students use it. While some students are distracted and suffer academically, others use these platforms to gain knowledge, earn opportunities, and express themselves positively. The key is balance.

Students must learn to manage their screen time and prioritize their education. Parents and teachers should guide and monitor students’ online behavior. If used responsibly, social media can become a tool for progress, not a barrier.

In the end, social media should serve education, not replace it.