Africa
MultiChoice Announces Closure of Showmax Streaming Service
Showmax will be discontinued after 11 years, MultiChoice says, as it focuses on strengthening its digital offering in a competitive streaming market.
African pay-TV giant MultiChoice Group has revealed plans to shut down its streaming platform Showmax after more than a decade in operation.
The service, which launched in 2015 in South Africa, has operated for 11 years, offering movies, series and local content to viewers across Africa.
MultiChoice informed subscribers of the decision in an email on Thursday but did not provide a specific timeline for the platform’s closure.
According to the company, the decision followed a detailed review of its business strategy.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the company said in its message to subscribers.
Despite the announcement, the company assured customers that the streaming service would continue operating for now.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” the message stated.
MultiChoice explained that the move is aimed at strengthening its broader digital strategy.
“We have to focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment,” the company said.
The firm also promised to communicate future steps clearly and provide adequate notice before any changes take effect.
“We will share further details well in advance, including timelines and any future steps, should they be required,” it added.
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